Cadillac
Cadillac × US Open Showroom Photobooth
For the first time ever, US Open tennis fans could step directly into the event’s iconic theme art—becoming part of a dynamic, shareable poster that merged the excitement of the tournament with Cadillac’s “LOVE” campaign.
The activation featured a Cadillac-branded digital photo booth inside the US Open showroom, where guests created personalized, art-driven keepsakes inspired by Cadillac’s all-electric lineup: LYRIQ, OPTIQ, VISTIQ, and Escalade IQ.
How It Works
Step In
Guests entered the booth and selected a preferred US Open art colorway or environment.
Pose & Capture
A silhouette photo was taken in profile and transformed using layered digital paper-cut effects, echoing the official tournament visuals.
AI & Motion Customization
The captured image was composited into animated poster artwork, exploring AI-generated textures, motion overlays, and ambient soundscapes.
Share Instantly
Each participant received a branded digital output featuring a custom message like “Sending LOVE from New York,” instantly shareable on social media or displayed live on the showroom’s LED mosaic wall.
Impact
Data from the interactive dashboard shows strong audience engagement throughout the event:
- 11.7K Photo Booth participants and 14K microsite visits over 30 days.
- Over 5K share button clicks, led by direct downloads and Instagram sharing.
- 88% of survey respondents agreed or strongly agreed that Cadillac “is a brand for me.”
The activation not only amplified Cadillac’s presence at the US Open but also turned brand affinity into measurable participation—blending technology, design, and emotion into a memorable “Share the Love” moment.
Credits
- Web Application Software Pipeline
Interaction Analytics DashboardVio Zhu - Agency PartnerVolvox Labs, Jack Morton