Coach
Coach Rexy AI In-store Experience
We developed an in-store AI chat experience for Coach that reimagines how Gen Z customers explore products in a retail environment - turning product discovery into a conversation experience.
The Problem
The project was designed around a behavioral shift we observed among Gen Z customers: many shoppers prefer to independently research products, styling options, and social context before initiating conversations with store associates. Rather than immediately asking staff for assistance, they often seek a more self-guided, low-pressure discovery experience.
The Solution
An in-store AI chat experience for Coach that lets customers scan a QR code to ask product questions, get styling recommendations, discover matching Coach items, and watch related influencer styling videos.
How It Works
Scan
Customers scan a QR code in-store.
Chat
They enter a Coach-branded AI chat interface.
Ask
They ask questions about a product they are interested in.
Discover
The AI provides product information, styling ideas, and pairing suggestions with other Coach items. Customers can also explore related influencer styling videos for inspiration.
Connect
When they feel more informed and confident, they can continue the conversation with store staff.
Credits
- Web Application Development & LLM Vendor IntegrationVio Zhu
- Agency PartnerCYCYMYMY