Expedia Group
Expedia Fall 2026 Product Release
We created two interactive installations for Expedia’s Fall 2026 product release. The experiences let guests try Expedia’s latest AI-powered software features in familiar travel scenarios, from planning an itinerary and choosing a hotel to booking a vacation rental for a group.
Software features can be hard to explain in the brief time guests spend at a live event. We turned those features into hands-on experiences built around specific travel decisions, so guests could quickly see how the features worked and how they might use them on their own trips.
Expedia Activity Planner Experience
The Activity Planner Experience brings Expedia’s AI trip planner to life through an interactive suitcase installation. A brand ambassador invites guests to choose a destination and answer a few questions about how their family likes to travel. As they tap through the questions, their destination gradually appears on a second screen. Pulling up the handle of the Expedia-branded suitcase reveals a tailored itinerary on one screen and a cinematic montage of “future memories” on the other. Guests can also take home Expedia-branded stickers to decorate their own luggage.
VRBO Group Chat Experience
The VRBO Group Chat experience transforms the platform’s AI-powered group planning feature into a contextual, interactive experience.
Three participants plan a trip to Hawaii together, each with their own preferences for the ideal vacation rental. Through scripted conversations on individual phones, they share their priorities and see how VRBO’s AI agent brings their preferences together to recommend a property that satisfies everyone. The experience makes the value of AI-assisted collaborative trip planning more tangible, intuitive, and engaging.
Launch Night
