GQ x Xiexin Dance Theatre
Fashion Film
Our Credit: Everything from creative direction to film production.
This project was initiated by the GQ lab of Condé Nast Shanghai. The short film combines the design elements of costume designer Rui with the dance of Xiexin Dance Theater.
LVMH Tokyo Summit
Audio-Visual Performance
Our Credit: Creative direction and real-time audio-reactive visual production.
Curated by LVMH marketing team and collaborated with tranditional Japanese koto player ASUKA, we created a real-time audio-reactive visual performance for LVMH Tokyo HR Summit 2023.
GQ x JD: Fashion Promo Campaign
Our Credit: Everything from creative direction to film production.
Partnering with GQ and JD Apparel, we created a series of short-form videos for their Autumn/Winter trend release—translating GQ’s editorial authority into social-ready clips that drove brand engagement, generated millions of views, and seamlessly funneled viewers into JD’s shopping experience.