HYZ Studio Featured Projects
IMMERSIVE EXPERIENCE
The Endless Garden
The Dalí Museum
Visitors are invited to co-create a personalized dream object, which becomes part of a continuously evolving shared garden. By connecting personal expression with Dalí's symbolic language, the experience encourages deeper engagement with the museum's educational content, resulting in a 31% Learn More click-through rate and a 54% download-and-share rate.
The project was nominated for a Webby Award in recognition of its innovative approach to interactive storytelling and audience participation.
INTERACTIVE ARCHITECTURE PROJECTION MAPPING
The Silent Carnival
Weimar City Castle
Created to commemorate the 250th anniversary of Goethe's arrival in Weimar, this large-scale projection mapping experience merged the story of Faust with Goethe's personal journey on the very building where he worked and wrote the masterpiece.
At a key narrative turning point, audiences scanned a QR code to vote on one of three possible endings, transforming spectators into participants and allowing the collective decision of the crowd to shape the story's final outcome.
INTERACTIVE PHOTO BOOTH
Cadillac x US Open
Interactive Photo Booth
Collaborated with Volvox Labs, we helped Cadillac created an interactive showroom experience that transforms each visitor's journey into personalized motion content, helping Cadillac increase social media reach, collect marketing insights, and drive repeat visits—resulting in a 36% download rate for personalized videos and a 42% response rate to marketing questionnaires.
AI-POWERED IN-STORE EXPERIENCE
Coach AI In-store Experience
Collaborated with CYCYMYMY Studio, we created a customized AI chat experience designed to address a growing retail challenge: Gen-Z shoppers prefer exploring products independently before speaking with store associates.
By scanning a QR code, visitors could chat with Rexy AI to learn about products, discover styling recommendations, and browse influencer content. The experience transformed product discovery into an engaging conversation, helping customers access information on their own terms while deepening engagement with the brand.
AI-POWERED VR EXPERIENCE
Rising River VR
AI-powered VR experience that combines immersive storytelling with self-reflection. Through a conversation with an AI, visitors gradually restoring a dried river and transforming the surrounding world. The experience culminates in a symbolic encounter with a giant fish representing the player's hidden self, turning introspection into an interactive narrative journey. The project was recognized with the SXSW Sydney Best XR+ Award.
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NARRATIVE GAME
Between Empty
Between Empty is a narrative game set in a fantasy world of mirror beings whose identities are shaped by the reflections they receive from others. As players journey through this surreal landscape, they explore themes of self-perception, external judgment, and the search for identity in a world where existence depends on being seen.
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About Us
Lois is a filmmaker with a background in directing and was trained as a professional painter from a young age. Her films have been officially selected by the Cannes Film Festival, and her work is deeply rooted in visual storytelling. Today, she is passionate about exploring how technology and interactivity can expand the possibilities of narrative, transforming audiences from passive viewers into active participants.
Vio is a former Google software engineer who spent seven years working on Google Maps in both San Francisco and Tokyo. After reaching a turning point in my career, she decided to pursue my passion for immersive storytelling and interactive experiences. She spent a year performing as a VJ in Tokyo's underground techno scene, creating real-time visuals for music events and live performances.